INTRODUCTION

Branding

To maximise the potential of a brand name, a clear branding strategy is essential. The first step is to identify the company’s or businesses intellectual assets. The second step is to protect this intellectual asset by utilising the law. Once these have been done the company or business can exploit the commercial advantage through licensing, merchandising and franchising in the local and global markets. The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.

STEPS TO TAKE

1. The Concept of Branding
- Intellectual Assets
- Are you the Brand?

2. Overview Of Intellectual Property

- Copyright
- Trade Marks

3. Names, Brands and Logos

- Marketing the Brand

Siddha Param
International Business Consultant

E-mail: siddhaparam@worldwidebusinessconnection.com

PLEASE REVISIT AT A LATER DATE for Notes, Questions and Answers on Branding Your Business

DISCLAIMER